These idents were shot by our Film Production team, and all of the illustrations were drawn, animated and composited by our MGFX team. There were fourteen scripts in total, a mix of TV idents and social.

We were involved from concept to delivery, developing the style alongside the creatives. All of the drawings were created by our team in Procreate, and the animations are mainly achieved using layered stills, which we then animated in After Effects.

Some elements, such as the high five and the swag bag required a different approach to achieve the effect, and were drawn frame by frame. All of the tracking and compositing was done in After Effects and Mocha.