We were commissioned to create two VODs, and additional DOOH and socials, for this campaign promoting Fridge Raiders new meat-free bites. The idea was to use a ‘kinetic type’-style animation to have the words appear in a fun way as they’re spoken. This was a really fun project that we worked on from conception through to delivery.

We tested various techniques to achieve this style, with the aim being to get across the personality and character of the voices in the animation of the words. All animation was done in After Effects.