In our first foray working with our new clients over at Mondelez, the CGI team took the opportunity to push these visuals for the launch of three live action/CGI spots for the Trident Brand.
Working alongside the creative team over at Publicis∙Poke and director Tom Brown, our unified goal was to create high tech and flashy sequences for each core product’s shape and design
Following our style framing process, we settled on a look that would keep our products abstract in their appearance until their final reveal, allowing this stunning sequence to be versioned and adapted smoothly across many territories.
This landmark project also utilised the power of virtual production to create a real time digital set for our live action integration, giving the creatives and the director real time control over the environment and the ability to swap out backgrounds easily for social variants.
