We were tasked with creating five films, plus social executions, that looked ‘Into the Bean’.

The visual concept was to use the existing Nescafe visual style, using photography with white chalk illustration, and animate various scenes using a ‘perpetual zoom’- style to take you from scene to scene.

We sourced stock imagery and, using Photoshop, layered them up with foreground and background elements. We then used After effects to animate our camera’s movement through those layers to create the parallax effect.

We used Photoshop to create the chalk drawings, and After Effects to animate them and create the inky reveals.